The construction and management of a Brand Identity has become nowadays the key factor of any successful brand strategy. . Nowadays, brands are much more than a name and a logo, but a psychological phenomenon caused by the consumer’s perception. Sofoco Media applies an innovative method for the analysis, development and management of the Brand Identity that enables to connect emotionally brands to their public.
 
SOFOCO MEDIA is a consultancy authorized by ACC1Ó-Generalitat de Catalunya for the Catalan Brands Support Program.

Brand Identity Analysis

Brand Identity Diagnosis

Brand Identity Strategy

Brand Archetype Development

Brand Imaginary Development

Brand symbolic creation

Storytelling

Brand Meaning Book

Coaching for creatives

Collection Planning

Product Management

Art Direction

2.0. Contents strategy

Creative process management

Strategic development for creative businesses

Integrated Brand Meaning within organizational development

Organizational skills development for creative businesses

Business management outsourcing